PhotoCoach   Da Vinci Vision

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F1: The "Command to Look"

This 4 page document tells you how to make images that will have "eye appeal".  Based on Da Vinci's own notes to his students:it contains the five building blocks that should be seen in the one image.

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These are 10 attributes in 5 pairs are essential for the human eye to view. Modern science confirms these properties as the rod and cones within you eye enables you to clearly distinguish them.   

F2: Raw V Jpeg.

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This 4 page document give you the facts on  the difference between shooting Raw and Jpeg. The irony of the debate is that a controlled Jpeg can give you just a good result as RAW. Try using the camera control to decrease  contrast. Increase Saturation too. Save anhuge amount of time.See your images "in a new light"  

F3  The e Card. Instructions

The eCard is unique as a aid to imaging. In fact it is the foundation of the science of Da vinvi Vision.

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This simple  "card" enables you to obtain the photographic TRIFECTA. The Trifecta is correct" Colour, Contrast, and density"  You simply set the white balance and exposure using the card with your camera. Make an image of it , import that image along with the images of the subject you took under the same lighting into Photoshop. Make a contrast curve by measuring the card and apply this to the actual image. Sounds complicated, but it can be done in less than 30 seconds.

F4 The iBounce.

The iBounce gives you studio type lighting that fits in a box.Your love affair with lighting begins with am iBounce and a speed light.

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These are supplied in both silver and white and can be used any where. They are robust, made of commercial grade acrylic in Australia. The are supplied with an eCard and a CD of instructions.  

F5 The TRIflex

The Triflex is the superior White balance and exposure tool on thee market.

It is SIMPLE: it is EASY: it is ROBUST: 

Set white balance, Set contrast, set expoure in one action.

New in 2008. 

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